Video is no longer just an advantage for a business — it’s a necessity! With the accessibility of video to both small companies in Baltimore, and large businesses across the country, the need for video is now greater than ever to get on par with the competition.
People love video. When given the chance to either watch a video or read an article, most people are going to choose to watch the video. Videos excite us with visual stimulation and sparks our creativity in a unique and engaging way.
Aside from the simple fact that video is popular, there are several other benefits to incorporating video production into your website. Check out the 5 benefits to adding video to your website.
1. Improves Website SEO
One major benefit to adding video to your website is a little thing called SEO. It’s been shown that websites with videos on their homepage rank better on google search than websites with no video.
Why is this important?
Google search is how potential customers can find you online. If your name doesn’t show up in a somewhat-decent page rank, then chances are you won’t be getting many clicks to your website – and even fewer leads.
Since you want your name to be higher in Google search results, putting one or more videos on your website will help make that happen.
Plus, videos on your website will also keep people on your site for longer which will, in turn, is a way to boost SEO as well.
2. Brand Recognition & Awareness
This may be one of the best reasons why your business needs video. Your brand image can make or break your success in business.
While brand recognition and brand awareness are similar, they are not the same.
Brand recognition is when a person can easily recognize your company through its branding like logos or colors. Brand Awareness is the knowledge an individual has about your brand’s reputation and values.
Why is this important to improve?
If people don’t recognize your brand then it will be a lot harder to create engagement and get conversions. Video allows you to improve both of these aspects.
Videos can be made about your company culture, what your business is about or what values your business holds. Sharing this information can create that brand awareness. Adding logos, titles and intros to these videos can help improve brand recognition.
The more creative and unique your brand is the more your company will stand out from the competition. Video is one of the best ways to make your branding prominent and consistent.
3. Creates Trust
Website videos help to put a face behind all the words on your website. When we see a face and hear a voice it makes us feel a lot more connected to the company.
Why does this matter?
The more connected a person feels to a company the more likely they are to become a customer and/or make a purchase. This is why video marketing is so effective.
Customers are more likely to trust a company if they can watch a video about them, as opposed to a business without one. In their minds, video helps them see you as a genuine brand and company.
Creating videos is the best way to ensure that your customers will trust you and will help them become a true follower.
4. Creates Engagement
Video is becoming more and more popular every day. The more video content you have, the more engagement you’ll create.
What does this mean for your business?
As more people begin to see your videos then the likeliness of them sharing them will increase. These shares can bring brand new customers to your website and more customers mean more potential sales.
Customers also love being able to engage with companies. It makes them feel that much more connected and although simple social media posts are great, videos add a unique engagement opportunity.
For tips on maximizing the engagement in a video, check out the ideal length of a video.
5. Extra Sales Power
While your salesperson rests their head at night, your website doesn’t. A well-built, purposeful website will guide your prospects at all hours.
By building out a library of demo videos and educational content to keep your prospects moving through the funnel, you can add to your current sales team’s success.
Video has an extremely high long-term ROI. While the initial investment can sometimes be high, the long-term use of video content increases the return you will get over time.
Unlike other mediums, video content will live on with your brand. Views will continue to come in long after you pay the final invoice, unlike other digital ads that require continued payment to grant exposure.
Furthermore, when combined with other strategies your return will increase exponentially. For example, using video in conjunction with paid social media ads will guarantee your message gets seen by your target demographics.
