Choosing the right length for your new corporate video is vital to capturing and retaining your audience’s attention. Trends are always changing and it’s important to stay current on the best practices in the video production industry. The length of a corporate video can greatly impact its success in attracting and retaining the target audience.
Ideal Length for Corporate Videos
In today’s video-saturated market, it’s crucial to create a corporate video that is both captivating and concise. Studies have found that engagement is at its highest when videos are two minutes or less. To maximize results in corporate video production, it’s recommended to keep the video between 60 to 90 seconds, making sure the focus remains on delivering a clear and concise message.
Stay Focused on the Message
The goal of any corporate video should be to communicate a specific message to the target audience. Keeping the video short and focused on this message will help increase engagement and save time and resources in the video production process.
Exceptions to the Rule
While the ideal length of 60 to 90 seconds is generally recommended for corporate videos, there are exceptions. For instance, longer videos may be necessary for company training or real estate showcase videos. In these cases, the target audience is less likely to tune out due to their vested interest in the content.
First 10 Seconds are Key
While the ideal length of 60 to 90 seconds is generally recommended for corporate videos, there are exceptions. For instance, longer videos may be necessary for company training or real estate showcase videos. In these cases, the target audience is less likely to tune out due to their vested interest in the content.
Micro Content & Additional Video Edits
Along with the ideal length of 60 to 90 seconds, corporate video production and marketing are increasingly utilizing micro content – short, 15 to 30 second videos that can be used across social media platforms. These micro-videos are a great way to give a sneak peek into a larger project, or to showcase specific products or services in a concise, eye-catching manner.
Incorporating these additional video edits into your marketing strategy can help increase brand awareness, engagement and drive traffic to your website. They’re also a useful tool for building a strong, consistent brand image across different platforms, by using similar visual themes, music, and messaging.
Whether you’re creating longer form videos or utilizing micro content, it’s essential to have a clear message and plan in place. The goal is to keep viewers engaged and to communicate the key information in an effective, memorable way. Working with a creative agency can help you achieve these goals, and produce high-quality video content that drives results for your brand.
