Sometimes coming up with video ideas for business is the hardest part. The reality is that there are so many different video ideas for business.
When it comes to video and your business we’ve talked about why it’s necessary before.
Although every company won’t need all of these videos, it’s best to diversify your video content as best as you can.
Check out these video ideas for business below:
About Us Video
The about us video helps companies give a brief overview of who they are and what they do. These videos usually live on the About Us page and can really help customers get a better idea of what a company does.
This is an about us video, produced for a box manufacturing company in Baltimore, Maryland:
Video Business Cards
The video business card allows you to share all the important information up front in a concise and interesting video. These videos are so much more versatile than your typical about us video.
They can be linked to in the signature of your email, pinned to the top of your Facebook, Twitter, or Linkedin pages, and also posted on your website.
This video business card was produced for Prescott HR in Columbia, Maryland:
Social Videos
If your business has any presence on social media, you should be leveraging the power of video on each platform.
Algorithms are known to favor video posts over text or other post types, especially when uploaded directly to the social media site. Knowing this, we suggest creating videos for social networks like Facebook and Instagram. They not only let you showcase creative, fun & quick videos to inform your customers but can also bring in more customers. It’s also important that your videos are formatted in the 4×3 or 1×1 ratio so that way viewers on mobile devices can watch the video full screen.
Here is a social video produced for Annapolis Subaru located in Annapolis, Maryland.
Company Culture Videos
Customers want to see that your company is treating its employees right, and potential job applicants want to see a place they can imagine working for.
Show off your company’s culture with a fun and refreshing video so that viewers can connect with your business on an emotional level.
They can be as unique as you’d like showing things like office parties, interviews with employees or even company trips.
Event Videos
Another video idea for a business is event videos. If your company puts on a special event, why not capture and showcase the event to your audience? Charity golf tournaments, holiday parties, and awards ceremonies are all great reasons to show the outside world what your company is up to.
Explainer Videos
Explainer videos are great for helping tell what your company does. These videos are typically animated and a narrator explains what the company does or how it operates.
The goal of these videos is to help to educate your audience and clear up any frequently asked questions.
How-to Videos
Positioning yourself as an educational expert on a given topic is a great way to gain trust with your viewership.
For example, a pool maintenance company that creates a series of videos teaching simple pool-related tasks will gain a following that will eventually seek them out for larger pool repairs and building projects.
Internal Training Videos
No matter the size of your business, internal training videos are something that can save you time and increase productivity.
Being able to train your new employees quickly and accurately is only going to impact your business in a positive way. These videos will also ensure that everyone that comes on board gets the same information.
Recruitment Videos
If you’re thinking of video ideas for business and want to recruit more employees, look to do a recruitment video.
These videos can be done a lot of different ways. You can showcase your company, do a “Day in the Life” of a current employee and so much more. The goal is to show our company is the best way possible to help potential employees get excited to work for your business.
Product Videos
Product videos are crucial to the success of your business because people need to know what you are selling. These videos help customers understand how products work and can help convince the viewers that this product would be beneficial for them.
These videos can be as creative or as simple as you like. Just make sure to show the product the best way possible while being as descriptive as you can.
Testimonials
When buying something online, chances are you look at the reviews for it. When someone is able to see how a product or service helped another person then it can generate interest, credibility and lots of trust.
No one is a better spokesperson for your business than an extremely satisfied customer.
This video was created for the team at First Line Technology:
On-boarding Videos
What is a better way to welcome your employees than with an onboarding video? Get them excited to be a new part of your company and make them know that they truly matter.
These videos can be whatever you’d like as long as they make your new employee feel welcome and valued.
Interviews
Interviews are a great way to introduce important people to your customers. They can be done a few different ways depending on your business.
For example, show an interview with your company’s founder. This not only helps customers see how the business got started but also helps them connect with its creator on a personal and emotional level.
Promotional Videos
Promotional videos can be used to promote your products or services to customers. The goal is to sell the benefits of your product or service rather than the elements of it.
Do you have a different page or section of your website for each type of service you offer? Promote each of them with a dedicated video.
These videos should be short and to the point, so you can quickly get your message across. Also, make sure that you have a clear Call To Action at the end to get your customers to do something.
Animation Videos
Animation allows for a whole new side to your brand and your message. These videos allow for so much creativity and can really make for a memorable experience for your customers.
These videos should be short and exciting. Make them as captivating as you can and make sure you show off your brand in the best way!
This video shows off some of the amazing web design work at Prositely.com.
Email Videos
Email marketing is one of the best ways to reach your customers. Making videos specifically for emails can be a great way to convert email opens into sales.
Simply including the word “Video” in the subject line of an email has been shown to boost open rates dramatically. See more subject line stats here to get some ideas rolling. That’s a great way to integrate video into your existing strategies!
Personal Profiles
A profile video showcases an individual and the skills or personality that person possesses. These videos are great to show the background a person has and how they got to where they are.
Here is one of our favorites about a local silkscreen artist in Baltimore:
Holiday Videos
Holiday videos are a great for shwocasing what you company has been up to for the past year. They are also a great way to make your employees feel seen and included. Share accomplishments, growth and a overview of events that took place while wishing your customers a happy holiday.
Here’s a holiday video for Greenspring Advisors in Towson, MD.
As always, these are just a few video ideas for business to help get the ball rolling. There’s a good chance your exact needs won’t be met by any one kind of video, and that’s where we can help in designing a video marketing strategy to fit your needs and budget.
